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Our 3 Phases: Strategic Planning - Creative Development and Implementation - Implementation and Production Phase


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Banner Ad Design by BannersOnline.com
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Process 
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Banner Design Process


Our Process at BannersOnline.com

BannersOnline.com has a strategic process that has three phases:

1. Strategic Planning Phase:

2. Creative Development and Implementation Phase:

3. Implementation and Production Phase:


THIS IS OUR PROCESS:

1. STRATEGIC PLANNING PHASE

    First, we determine the strategy for the project by:

  • - understanding our clients advertising objectives
    • - maximize click-through rates
    • - increase branding
    • - maximize ROI
  • - understanding our clients customer (audience) - target audience
  • - understanding our clients competition
  • - identifing the content and any reqested features
    • - ideas, copy, logos, graphics, drop-down menus, search boxes and other requested features that you may want to incorporate into your project
  • - exploring technological issues
    • - HTML Banner, EnRiched Media Ad, drop-down menus, search boxes, shockwave banners, javascript, etc.
  • - determining the timeline

  • - determining the budget

  • - if necessary, we conduct independent research

  • - now we have a PLAN for the project

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2. CREATIVE DEVELOPMENT AND IMPLEMENTATION PHASE

    Secondly, we develop the creative for the project by:

  • - identifing key messages from the Strategic Planning Phase
  • - brain storming and conceptualizing
    • - rough drafts are created on paper
    • - storyboarding
  • - identifing specialized resources and requests required to complete the project

  • - developing the "look" and feel"
    • - ideas, copy, logos, graphics, drop-down menus, search boxes and other requested features that you may want to incorporate into your project
    • - develop a color palette for the campaign
    • - choose the fonts
    • - create illustrations, photography, audio, video
  • - create and produce comps
    • - file size optimization and beta testing
    • - now we have the project proofs
    • - choose the fonts
    • - these proofs are then displayed in a section of our site where the client has access to view the project and/or proofs will be emailed to the client
    • - the client then provides feedback, questions, suggestions and changes are made, if requested

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3. IMPLEMENTATION AND PRODUCTION PHASE

    Lastly, we implement the changes and produce final project by:

  • - delivery of project

Our clients role in the process can be minimal or they may involved throughout the whole process. In many cases, our clients may have completed their own Strategic Planning Phase and ask for BannersOnline.com services, for the Creative Development and Implementation Phase.


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If you would like to talk with someone or obtain more information about BannersOnline.com, please contact us. Call Toll Free: 1-800-711-6017.


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Please contact us if you have any questions: Call Toll Free: 1-800-711-6017.


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Call Toll Free: 1-800-711-6017  right corner
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