Survey shows that in 2008 graphic designing claimed more than 40% of the total online jobs. Online marketers and website-owners are always trying to offer usable design, setting an objective for their online banner ad campaign(s) by using intellectually interesting messaging, banner and landing page design that is consistent and cohesive and correct ad placement. The strategic objective is to improve banner click through rates to significantly increase conversions on the landing page and ultimately maximize ROI.

Analyzing your advertising metrics will provide you with a clear understanding as to whether you should stick to your present banner ads or you should search a new banner designer and perhaps have some rich flash ads developed, designed and produced.

Plan your Ad Campaigns in Advance – Timing of Campaigns – Holidays, Events

Look around you…. Is it a holiday season or Valentine’s Day? Yep? Then it’s the perfect time to launch a themed banner advertisement about your website, with an edge of creativity. Remember, people in general and the consumers are on a spending spree during holiday seasons. The holiday is the perfect season to launch special offers to boost up your sales. Perfectly made holiday-theme flash banners announcing special offers can make a real difference by driving traffic to your website. It is advisable not to wait until the last moment to have your banner ads developed, designed and produced .Plan ahead and get them done before the holiday or special event (Valentine’s Day).

In addition, during specific seasons, slow business periods, down turns in the economy, you can increase traffic to your website with the release of an ad campaign - flash banner advertisements announcing discounts and/or promos.

Clear Perception – An Advertising Campaign Objective, and Consistent, Cohesive Design / Messaging is the key.

While getting your banner and landing pages ready, you have to fully understand and be clear about your messaging – the offer, slogan/copy and your target audience. Remember, your organic landing page is the first key to draw users’ attention and a poorly developed, designed and produced landing page will result in your visitor clicking the ‘back’ button and ‘exiting’ from your site.

Depend on human professionals, not banner ad designing software

You may come across software banner design websites that claim to design ads. These banner design software websites are worth exactly what you are paying. They produce poorly designed banner ads. They may generate a negative image about your website and your company. Always depend on design professionals when developing, designing and producing online banner ads and landing pages. Your website traffic and conversions will increase and your ROI will significantly increase. They can also provide design expertise or consultation. Your banner click through rates, website traffic and conversions will increase on the landing page and ultimately maximize ROI.

Things to avoid

Using too many colors.
Using too much text. Text heavy banners are just clumsy. Get separate banners designed to announce separate products or offers. Do not try to put in everything into one banner.

Using unnecessary nudity to grab attention. It conveys a negative image about your brand.

Too obscure message. If your message is too obscure and too intelligent, it may miss out most of the visitors. Keep the message simple.

No "Call to Action." If there is No "Call to Action" such as ‘Click Here’ (or a Click Here! - button), Sign Up!, or 'More Details', the banner then can be improved if you want to increase its 'Click through Rate.'

Displaying different price in your banner from your site can make your users confused and lead them to rejection of your site. Consistency is important.

While hiring a banner or landing page designer:

Junior designers should have 2 – 3 years experience. Senior designers are worth their higher rate and can be asked for when asking for a quote.

Design firms should have good clientage.

Always ask for sample works, or see the portfolio of the designer, if you are appointing a new designer to design your landing pages or banners.

Compare various websites, their offerings, prices, and experience before purchasing any of their service. Complete our form now...see below. We will answer any questiosn you may have.. Not only are we reasonable in our pricing, but also have over 10+ online years of advertising design experience.

Super Tips

Link your banner to the most relevant page of your site. Many probable sales are lost due to linking to the wrong page. The home page of your site may not be the most relevant page. A landing page design using a “Best Practisces” approach is suggested.

Flash banners can obtain higher click through rates then bland static banners. Try using flash ads that use stimulation through interaction.

Write intellectually interesting messaging for your banner; the text should be catchy, unique and to the point.

Try ‘split banner test’ with two banner designs, slightly different from each other in image, text and message. ‘Banner split test’ is a technique whereby both the banners are run simultaneously for about 15 days and advertising metrics (visitor numbers and click through rates, etc generated is compared and analyzed. The one that receives more clicks should be the obvious choice if this is your objective. If “Branding or Brand Impact” is your objective then ‘click through’ is not the goal.

You have to plan, design, execute, and then measure an online ad campaign.

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