The Online Effectiveness of Banner Design, Rich Media Flash
Banner Design and Smart Optimized Landing Page Design
Survey shows that in 2008 graphic designing claimed more than 40% of the total online jobs.
Online marketers and website-owners are always trying to offer usable design, setting an
objective for their online banner ad campaign(s) by using intellectually interesting messaging,
banner and landing page design that is consistent and cohesive and correct ad placement.
The strategic objective is to improve banner click through rates to significantly increase
conversions on the landing page and ultimately maximize ROI.
Analyzing your advertising metrics will provide you with a clear understanding as to
whether you should stick to your present banner ads or you should search a new banner
designer and perhaps have some rich flash ads developed, designed and produced.
Plan your Ad Campaigns in Advance – Timing of Campaigns – Holidays, Events
Look around you…. Is it a holiday season or Valentine’s Day? Yep? Then it’s the perfect time
to launch a themed banner advertisement about your website, with an edge of creativity.
Remember, people in general and the consumers are on a spending spree during holiday seasons.
The holiday is the perfect season to launch special offers to boost up your sales. Perfectly
made holiday-theme flash banners announcing special offers can make a real difference by
driving traffic to your website. It is advisable not to wait until the last moment to have
your banner ads developed, designed and produced .Plan ahead and get them done before the holiday
or special event (Valentine’s Day).
In addition, during specific seasons, slow business periods, down turns in the economy, you can
increase traffic to your website with the release of an ad campaign - flash banner advertisements
announcing discounts and/or promos.
Clear Perception – An Advertising Campaign Objective, and Consistent, Cohesive Design /
Messaging is the key.
While getting your banner and landing pages ready, you have to fully understand and be clear
about your messaging – the offer, slogan/copy and your target audience. Remember, your organic
landing page is the first key to draw users’ attention and a poorly developed, designed and
produced landing page will result in your visitor clicking the ‘back’ button and ‘exiting’ from your site.
Depend on human professionals, not banner ad designing software
You may come across software banner design websites that claim to design ads. These banner
design software websites are worth exactly what you are paying. They produce poorly designed
banner ads. They may generate a negative image about your website and your company. Always
depend on design professionals when developing, designing and producing online banner
ads and landing pages. Your website traffic and conversions will increase and your ROI will
significantly increase. They can also provide design expertise or consultation. Your
banner click through rates, website traffic and conversions will increase on the landing
page and ultimately maximize ROI.
Things to avoid
Using too many colors.
Using too much text. Text heavy banners are just clumsy. Get separate banners designed to announce
separate products or offers. Do not try to put in everything into one banner.
Using unnecessary nudity to grab attention. It conveys a negative image about your brand.
Too obscure message. If your message is too obscure and too intelligent, it may miss out most of the
visitors. Keep the message simple.
No "Call to Action." If there is No "Call to Action" such as ‘Click Here’ (or a Click Here! - button),
Sign Up!, or 'More Details', the banner then can be improved if you want to increase its 'Click through Rate.'
Displaying different price in your banner from your site can make your users confused and lead them to
rejection of your site. Consistency is important.
While hiring a banner or landing page designer:
Junior designers should have 2 – 3 years experience. Senior designers are worth their higher rate
and can be asked for when asking for a quote.
Design firms should have good clientage.
Always ask for sample works, or see the portfolio of the designer, if you are appointing a new
designer to design your landing pages or banners.
Compare various websites, their offerings, prices, and experience before purchasing any of their
service. Complete our form now...see below. We will answer any questiosn you may have..
Not only are we reasonable in our pricing, but also have over 10+ online years of advertising
Link your banner to the most relevant page of your site. Many probable sales are lost due to linking
to the wrong page. The home page of your site may not be the most relevant page. A landing page
design using a “Best Practisces” approach is suggested.
Flash banners can obtain higher click through rates then bland static banners. Try using flash ads
that use stimulation through interaction.
Write intellectually interesting messaging for your banner; the text should be catchy, unique and to the point.
Try ‘split banner test’ with two banner designs, slightly different from each other in image, text
and message. ‘Banner split test’ is a technique whereby both the banners are run simultaneously for
about 15 days and advertising metrics (visitor numbers and click through rates, etc generated is
compared and analyzed. The one that receives more clicks should be the obvious choice if this is
your objective. If “Branding or Brand Impact” is your objective then ‘click through’ is not the goal.
You have to plan, design, execute, and then measure an online ad campaign.
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start our 'Strategic Design Process' for your creative.